Red Travel - Italia in Ferrari

Sony-Ericsson Top Client Incentive Tour

Partner Travel Agent: Sonic Sales Support GmbH (Germany)

Event dates: 2nd - 4th October 2008

Route & Locations: Hotel Bernini Palace 4* superior (Florence) - Villa La Massa (Florence) - Relais La Collegiata (St. Giminiano) - Chianti Tour

Number of days/nights: 3/2

Total participants: 11

Number of cars : 5 (3 x Ferraris, 1 x Lamborghini, 1 x Maserati)

Number of assistance cars: 3

Number of Red Travel staff: 7 + 1 official photographer

Activities: Ferrari driving, Cultural tours, Full Ferrari briefing.

Description: Sony-Ericsson rewards its top clients with a high-end programme including luxury accommodation and cultural programmes in Florence, together with a full-day sports-car driving in the world-renowned Chianti Area. The guests were among the first ones to enjoy the new Red Travel offer of a multi-brand Italian-only top car portfolio, Ferrari/Lamborghini/Maserati, with the limited-edition Ferrari 430 Scuderia and newest Lamborghini Gallardo LP 560-4.
The programme was enriched with a dedicated shopping tour and a guided tour of Florence by feet, moreover guests were invited to dine in gourmet restaurants.