Red Travel - Italia in Ferrari

McKinsey Incentive

Partner Travel Agent: Formula Congressi Promotion Incentive srl (Italy)

Event dates: 28th October 2006

Location: Villa La Massa – Chianti Tour

Number of days/nights: 1

Total participants: 40

Number of Ferrari: 10

Number of assistance cars: 4

Number of Red Travel staff: 12 + 1 official photographer

Activities: Ferrari driving, Full Ferrari briefing, Welcome aperitif

Description: 40 best clients from all over the world meet in Florence and spend a full Red Travel Ferrari day. They get a full Ferrari briefing and then, with the latest Ferrari available, they experience a marvellous driving in the Chiantigiana road which is still etched on their minds. The only stop they have is for an elegant aperitif on the top of one of those beautiful hills, with a breathtaking panorama of Chianti in front of them.