Red Travel - Italia in Ferrari

Continental Top Customer Incentive

Partner Travel Agent: Travel Impact (UK)
Event dates: 21st – 23rd September 2007

Route & Location: Villa Olmi Resort – Florence – Chianti & Val d'Orcia Tour

Number of days/nights: 3/2

Total participants: 14

Number of Ferrari: 7

Number of assistance cars: 5

Number of Red Travel staff: 8 + 1 official photographer

Activities: Ferrari driving, full Ferrari briefing, cultural tours, wine tasting

Description: Continental has invited its top customer to a special Ferrari Corporate Event of 3 days. The guests have driven in Chianti, with a stop in Siena where, thanks to a special authorization, the super cars have been parked in front of the Dome; the group was made of 7 Ferrari F430 F1 all equipped with Continental Tyres. Besides the driving experience the programme has been enriched with lunches and dinners in gourmet restaurants.